About YANMU
A B2B consultancy in quality and organizational excellence — advisory, training and certification, led by Sherif Nasser.
Excellence as a discipline, not a slogan
YANMU was founded to make institutional excellence practical and repeatable. We partner with organizations to raise standards, strengthen leadership, and build systems of continuous improvement — then teach those same methods so the capability stays inside the organization.
Two sides of one goal: consulting that transforms performance, and training that equips people to sustain it — grounded in EFQM, ISO and ASQ, and measured for real impact.
Mission & vision
Our mission
To help organizations and professionals achieve measurable excellence — building quality, leadership and continuous improvement that lasts long after we leave the room.
Our vision
A region where excellence is an everyday operating habit — where every organization we touch is more capable, more resilient, and built to grow.
Our values
Practical impact
Every engagement ends with something the client can apply the next day.
Real standards
Grounded in recognized quality and excellence frameworks — never buzzwords.
Partnership
We build capability with your people, not dependence on us.
Continuous improvement
Excellence is a habit — measured, reviewed and refined over time.
Integrity
Honest diagnosis first — we tell clients what they need to hear, not what’s easy.
Knowledge sharing
We give back — free study communities that have helped hundreds worldwide.
About Sherif Nasser
Sherif Nasser
An engineer with advanced qualifications in quality and contract management, passionate about training and mentoring quality professionals worldwide. His career spans quality engineer to business risk director — and he created a new designation for the profession: the Organization Doctor.
Public speaker
Conferences across the USA, UAE & KSA since 2015.
Award judge
CQI Quality Team Award, UK (2024).
Trainer
14+ years in excellence & quality education.
Mentor
50+ professionals · 20+ nationalities.
Milestones
- 2012ASQ CMQ/OE
Certified Manager of Quality / Organizational Excellence. - 2014PMP
Certified Project Management Professional (PMI). - 2015International speaking
Begins presenting at conferences in the USA, UAE and KSA. - 2020Fellow of the CQI
Fellow of the Chartered Quality Institute; evaluator for 12+ fellow applications. - 2022ASQ CONNEX Expert
Recognized authorized quality expert by ASQ. - 2024Award judge
Judge for the CQI-sponsored Quality Team Award, UK. - 2025EFQM Assessor & ASQ CCQM
Certified EFQM Assessor and Certified Construction Quality Manager.