Insights & blog
Practical thinking on quality, organizational excellence and leadership — from Sherif Nasser and the YANMU team.
How a Simple Idea Sparked a Quality Movement in Construction
Every great change begins with one frustrated person who decides to act — the story behind a first-of-its-kind Contractor Quality Team Award.
Organization's Diseases (Obesity, Depression, Cancer and more…)
A keynote metaphor introducing the “Organization's Doctor” — assessing and treating an organization's system the way a doctor treats a patient.
Who is responsible?
Who is mainly responsible for quality in construction? The answer may surprise you — and it reframes the role of the quality department entirely.
What is organizational excellence? A practical definition for 2026
Organizational excellence is more than a quality certificate. Here is what it really means, why it matters, and how to start.
EFQM Model explained: a beginner’s guide to the 2025 framework
The EFQM Model is one of the world’s most widely used excellence frameworks. Here’s how it’s structured and how to use it.
ISO 9001 in plain English: what quality management really requires
ISO 9001 sounds bureaucratic until you strip it back. At its core it asks seven simple questions about how you work.
A practical guide to passing your next quality audit
Audits feel stressful because teams prepare for the audit, not for quality. Flip the order and the audit becomes a formality.
Change management that survives the kickoff meeting
Change initiatives rarely fail at launch. They fail three months later. Here’s how to design for the relapse.
Kirkpatrick’s model: how to measure training that changes behavior
Smile sheets tell you people enjoyed the day. Kirkpatrick tells you whether anything actually changed.
Root cause analysis: getting past the symptom
Most corrective actions treat symptoms. Real improvement comes from finding — and fixing — the cause.
Building a culture of quality (not just a quality department)
When quality lives only in one department, it becomes someone else’s job. Culture is what makes it everyone’s.
The “Organization Doctor” approach: diagnose before you prescribe
A doctor who prescribes before diagnosing is dangerous. The same is true in consulting.
CMQ/OE certification: is the ASQ Manager of Quality worth it?
The ASQ CMQ/OE is a respected credential for quality leaders. Here’s who it’s for and how to prepare.
Continuous improvement without the buzzwords
Strip away the jargon and continuous improvement is simply: notice a problem, fix the cause, prevent the recurrence.
In-house vs. public training: which is right for your team?
Both have their place. The right choice depends on your goals, your numbers and how tailored you need the content.
KPIs that actually reflect quality (and ones that don’t)
Measure the wrong things and you optimize the wrong behavior. A short guide to quality metrics that matter.
Risk-based thinking: the quiet backbone of modern quality
Modern standards ask you to think in risk. Here’s what that means in practice — without turning it into paperwork.